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Social Media: Tips to Avoid A Risk Management Nightmare

Social Media: Tips to Avoid A Risk Management Nightmare

Monday, July 13, 2009 from 9:00 AM - 12:00 PM (PT)

Bethlehem, PA

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Event Details

Social Media: Tips to Avoid a Risk Management Nightmare

Social media offers diligent agents opportunity to establish dollar productive relationships with consumers. Less diligent agents find themselves and their brokerages at risk for faux pas in Fair Housing, contract law, and other areas.

  • Social Media:  What is it?
  • The Social Media Sandbox – Where consumers meet licensees
  • Benefits of successful Social Media planning
  • Fertile Ground – Is that real estate agent planting daisies or poison ivy?
  • Property Listings – How do you deliver your listing data?
  • Do you know where your agents are placing their listings and what other listings they are claiming?
  • Blogs and copyright law
  • Logos and company names – who has the authority to start an online group using a registered trade name?
  • Is there a pot of gold at the other side of the discussion thread or is that real estate licensee at risk?

Why should you attend:

Brokers and agents are using social media – you need to manage the risks involved.

CE 4 Hours Real Estate Legal Issues (Arizona Only)

 

 More classes:

Social Media Mastery 101: Facebook, LinkedIn, and Trulia 

Facebook Strategy and a Plan for Real Estate Success 

 

Instructor: 

Frances Flynn Thorsen

… got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet .Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services.

When

Monday, July 13, 2009 from 9:00 AM - 12:00 PM (PT)

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Where
Lehigh Valley Assn. of Realtors
10 S Commerce Way
Bethlehem, PA 18017




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